Travel marketing blog

The hotel’s marketing budget generally accounts for approximately 4 to 5% of total revenues. However, although it is a small amount in relation to the total,  much of the hotel’s success is directly proportional to the efficiency with which that budget … Leer más

In recent years we have seen how the travel industry has been integrating the use of video to help build better user relationships, educate and convert consumers, and improve customer satisfaction.

Hotels and hotel chains still have a lot of room for improvement when it comes to converting online traffic into direct bookings. That’s why we want you to discover the advantages of increasing direct bookings on your hotel’s website. … Leer más

As you may already know first hand, the conventional sun and beach offer is becoming obsolete. In recent years, themed hotels have been essential for chains to differentiate themselves from the competition.

Therefore, it has once again become necessary to … Leer más

There are a number of tactics and strategies that can be used to increase direct bookings. However, we want to offer you the most significant keys so that you can discover how to convert web traffic into hotels.

Maybe your chain has already produced its own branded video, but it’s still not getting the results it could. No doubt it is a great tool, but you have to know how to use it. With these five keys … Leer más

Online marketing for hotels is becoming more and more complicated, because the players (OTAs, metasearch engines, reviewplatforms…) within this playing field are very diverse and have objectives that often go against the hotels’ online distribution policy. Therefore, with this … Leer más

The rise of video marketing in tourism has been one of the most exciting trends in recent years. In fact, this year it is positioning itself as the star in all stages of the conversion funnel.

Today, belonging to an audiovisual generation, our showcase is undoubtedly the Internet and the video is the wrapping that draws attention to our product. Video marketing to differentiate the hotel chain is no longer just another option.

Legend has it that John Fareed, the internationally recognized consultant, writer and professor whose innovative ideas and practices are changing the conversation about marketing what we call “hospitality” or the hotel industry, made a bet in a meeting with … Leer más