Travel marketing blog

As expected, new technologies will continue to gain ground in this market. And not only in the hotels themselves, but the traveler is already searching, booking and getting information in a very different way through the network and even using … Leer más

1. Change of philosophy

First of all, if you are working in sales or marketing within the hotel you must bring about a change of philosophy. Working with a CRM in the hotel means betting on having a direct relationship … Leer más

Today we are dealing with a digital version of word of mouth, a version that we know as user-generated content (UGC) and that is as important to take into account as any of your other online strategies. 

This ‘digital transition‘ includes several steps and elements that point in one direction: consolidating an online channel to boost sales. But it is not enough to create an attractive website, because it must be user-friendly and intuitive. And … Leer más

 What is a CRM?

If you have been with us for some time, you have probably heard us talk about CRM as the heart of your business. We think so because what other tool allows you to know … Leer más

Until recently, hotel marketing was not an issue, but now consumers in the travel industry have needs that are not limited to price, location and even exclusivity of accommodations. Today we are looking for personalized experiences from the moment we … Leer más

El comportamiento de los viajeros ha cambiado a lo largo de los años

Traveler behavior has changed over the years. In fact, it is still evolving today. Some 50 years ago it was very difficult to find a way to … Leer más

At the same time that you are concerned about creating quality content for your social media strategy, you must take into account other aspects that affect the ranking of your publications in this social network.

Currently, ferry operator companies are more oriented towards daily and regular lines, i.e. transporting passengers from point A to point B. Obviously, this allows for a regular revenue stream and stability within the company, but as usual, revenues decrease as … Leer más