Identify and get potential customers for your hotel
To get these potential customers, we must know very well what is the profile of our guest, that is, our buyer-persona (semi-fictitious profiles of our customers). If you want to learn more about buyer-persona profiles, you can do so … Leer más
What is co-branding? Collaborative strategies for your company.
The most common co-branding is the one in which two brands are united in the same product. For example, Marcilla and Philips joined forces to create a single-serve coffee maker. Philips provided the technology and design, and Marcilla created … Leer más
Step by step. Improve the SEO positioning of your video.
Back to SEO. This time to explain how to position your video. We teach you the best practices and tips to get a rich video snippet in Google SERPs. This post is for you if you have ever wondered where … Leer más
Digital transformation in the ferry services sector.
Our consumers’ buying process is constantly evolving. Our potential customers have much more information about our brand, our industry, our products and competitors. Much more knowledge than we imagine. The Internet is the gold mine of information and today … Leer más
Do your employees know how to satisfy your customers?
Now is when we introduce a second phrase to remember: if happy customers are your best ambassadors, your employees are your best representatives, the face of your business. Do your employees know your company’s history and values? Is there harmony … Leer más
Trends in tourism What can your hotel do to increase bookings?
And not only because, logically, we must adapt to our customers, but also because many of these trends are here to stay and are not just passing fads. Today we will see some new trends and others that have been … Leer más
Facebook statistics. What to analyze and how.
The Facebook Statistics section will provide you with a lot of useful information to analyze your posts and their performance. If you publish but don’t analyze, how will you know if your work is paying off?
Experiential Marketing: the case of Cervezas Alhambra | Amara marketing
It is clear that by improving the customer experience in an online purchase, or the diner in a restaurant, offering exclusive products or improving the service, we are already part of these experiential strategies, but in the end we … Leer más
What is Off Page SEO and how to work with it?
Off Page SEO are all those elements that are external to the page but that also help us in our organic positioning. Let’s say it’s a step up the SEO ladder, a more in-depth work to compete for more difficult … Leer más
IKEA: augmented reality in its mobile app | Amara marketing engineering
Sometimes we hear the term ‘augmented reality’ as if it were a distant idea, very technical and only for big Silicon Valley companies. But more and more nearby companies are daring to enter this field. And the results are incredible!
