SMB Marketing Blog

There is no better way to learn than by good examples. For this reason, we have chosen two websites of companies in Mallorca that perfectly represent the brand values and their online identity. What do they have in common? Both denote the … Leer más

Mark Zukerberg, creator of Facebook: “The greatest risk is to take no risk at all. In a rapidly changing world, the only strategy guaranteed to fail is not to take risks.”

We want results and we want them now. Why? Quick fixes may ultimately bring us a one-time benefit, but they will not help us improve our business plan in the long term.

One of the worst feelings you will encounter is that the mental image you had made of your website will be far from reality. And not because your ideas can’t take shape, but because many of them would probably be … Leer más

To do so, you need to adopt a proactive approach, because companies that do not try to work international markets become more vulnerable and less competitive in the long run. If you play your cards right, the internationalization process can … Leer más

We would dare to say that content strategy in the marketing world is one of the most ever-changing. And also one of the most beloved. Love content marketing! It is your great ally and allows you to leave aside cold-door … Leer más

How we consume content on a website changes how we design it and what we publish on it. We Internet users are constantly changing our habits and that is why companies, together with their marketing and web design teams, must … Leer más

Before starting to work on it, you must define what kind of image your brand will have. There are three possibilities. These examples are SMEs from Mallorca.

It is essential that you know how to answer the why. Why did you initiate this project? You don’t need to be accountable to anyone, only to yourself. Take a few seconds to respond.

First we will start with the tips that, although basic, are not always taken into account and can create problems in the future.