Travel marketing blog

Influencer marketing consists of establishing collaboration agreements with different figures considered influential among the public. They will be in charge of spreading our brand’s message and reaching a wider audience or a sector that we can’t reach. So, if you still … Leer más

In recent years, Google has optimized the way its users work. Now, with a single Gmail account, you can access for free to all the Google tools for business that we detail in this post (including Youtube).

Did you know that it costs approximately 5 to 10 times more to acquire a new customer than to get another sale from a repeat customer? Fortunately, you can build guest loyalty through a variety of strategies.

In recent years, social networks have become one of the most powerful tools that companies can use to their advantage. As a hotel professional, you will need to create useful content on social platforms, as these have become one of … Leer más

Have you heard of experiential marketing? Unlike traditional marketing, emotional marketing focuses on the experiences that the customer obtains when consuming a product or service.

Here are the reasons why your customers are not loyal to your hotel.

In 2015, 73% of Americans already had a profile on a social network. That percentage is expected to grow by 5% by the end of 2016. However, there are hotels that still do not include social networks in their marketing strategy, or … Leer más

An updated and modern website will attract more users and, consequently, will appear better positioned in search engines. Don’t be afraid to give your old website a complete overhaul.

Now, get ready for Inbound marketing. This form of marketing responds to the possibility of intervening in the dialogue between companies and customers. The model is no longer that of the large company that carries out advertising campaigns … Leer más

The ultimate goal of any company is always economic. So whatever tactics you use to make yourself known to your potential customers, whatever value proposition sets you apart,  is the way you market.… Leer más