Travel marketing blog

1. Consumers are more aware of their needs

.

Thanks to the possibilities offered to tourism consumers by the internet, they feel more and more free to search for information. As time goes by, the traveller is becoming more … Leer más

1. Project management tools

The main tools that will help you increase the productivity of your MICE company are project management tools. They allow you to plan the delivery of projects, and to plan and control the execution of all … Leer más

1. El principal reto: tu hotel necesita más reservas directas

Hace unos años atrás, los hoteles dependían en gran medida de las OTAs y de los operadores turísticos para establecer una tasa de ocupación objetiva y llevar a los huéspedes … Leer más

1. The seven most successful loyalty ideas

Today, a loyalty program is a must for any hotel establishment. For both boutique hotels and large chains, this strategy is key to creating repeat customers. In such a competitive market where customers … Leer más

1. The importance of defining your target audience

If you remember our explanation of customized experiences and how to sell them to B2B clients or B2C clients, you now have a firmer idea of how to take advantage of this … Leer más

1. An innovative communication campaign in social media

Not long ago we explained the importance of having an online presence in social networks. Of course, supporting your entire marketing strategy on social media is not advisable, since it is … Leer más

1. The change in consumer attitudes in tourism

.

We are well aware of the high demands of the tourism sector that you have to face every day. It is one of the sectors most subject to change and innovation, … Leer más

1. Why is the union of tourism and social networks so important? 

The rise of the Internet in the tourism sector is no longer a surprise to you. Not only has it transformed the way you reach your hotel to … Leer más

1. Discover the power of Smarketing.

Most travel industry professionals are aware of the changes in consumer habits over the last decade. Your potential customers are increasingly informed about vacation destinations, products and services and, in their relationship with hotel … Leer más

1. Atrae clientes potenciales de calidad

Si bien puede parecer evidente, conseguir más clientes potenciales o leads no siempre es sinónimo de obtene

1. Attract quality leads

While it may seem obvious, getting more leads or leads is not always synonymous … Leer más