Olfactory branding. The aroma of your hotel.
A study of the Rockefeller University of New York, claims that people remember 1% of what we touch, 2% of what we hear, 5% of what we see, 15% of what we taste and 35% of what we smell. … Leer más
Your blog helps your brand’s SEO positioning
One of the tools that can help you with your SEO positioning will be the blog. In addition, it will allow you to open a conversation with your followers and thus establish a quality company-customer dialogue. However, do not forget … Leer más
Marketing events in technology companies – are they worth it?
Did you know that for 5 years B2B businesses ranked “in-person events” as their top marketing strategy? According to research from the Content Marketing Institute, in 2016/2017 in-person events” were also the #1 strategy on social media and blogs for … Leer más
Top 10 most viewed travel videos on YouTube in 2016.
In order to get better at video marketing, you need to know what’s trending in the video world, and YouTube is possibly the best place to do that, don’t you think? Here is the list of the top 10 most … Leer más
Do you know the advantages of a booking engine for your ferry company?
Another important issue is the cost of distribution, which can be relatively high due to the market dominance of the ferry travel aggregators, known here as online tour operators (the OTAs). These online companies can be a source of problems … Leer más
Tips to improve your marketing strategy.
Traditionally, we are used to offering our products or services to a specific market. These markets were composed of unidentified and undifferentiated individuals.
Top 7 tools that Hubspot integrates
Many professionals recommend it because they achieve good results with a short investment of time. We are achieving our goals and have improved our quality of life. Simply amazing! So here are the 7 most important tools that it integrates … Leer más
Mobile Marketing for hotels. Website and application.
How does the presence of mobile technology affect the tourism industry? According to Google, 51% of smartphone users use their device for travel-related activities. Of these, 71% do so at least once a week. Cell phones have become an easily … Leer más
Get certified in content marketing by HubSpot
We are already experts in content marketing and today we are going to give you a few tips to put into practice, tips that you will learn by yourself if you decide to take the course.
Facebook Ads, a different way to advertise your hotel
We want to show you how you can optimize Facebook to the maximum. As you well know, and according to the study recently published by IAB SPAIN, this social network is known by 99% of social network users and used … Leer más
