Don’t question the importance of the loyalty plan!
The keys to successful hotel branding
Know your customers.
It is crucial that you understand who is the potential customer you want to attract and know how they communicate in order to reach them. Keep in mind that you should always be on any social media … Leer más
What should a good logo design look like?
Before starting to work on it, you must define what kind of image your brand will have. There are three possibilities. These examples are SMEs from Mallorca.
Influencers, the new must in hotel social networks
Influencer marketing consists of establishing collaboration agreements with different figures considered influential among the public. They will be in charge of spreading our brand’s message and reaching a wider audience or a sector that we can’t reach. So, if you still … Leer más
First steps: the digital marketing plan for SMEs.
It is essential that you know how to answer the why. Why did you initiate this project? You don’t need to be accountable to anyone, only to yourself. Take a few seconds to respond.
Google tools for tourism: free and easy to use
In recent years, Google has optimized the way its users work. Now, with a single Gmail account, you can access for free to all the Google tools for business that we detail in this post (including Youtube).
Differentiate your technology company: the corporate profile
Boost customer loyalty in your hotel
Did you know that it costs approximately 5 to 10 times more to acquire a new customer than to get another sale from a repeat customer? Fortunately, you can build guest loyalty through a variety of strategies.
Tips for a good naming. Awaken your creativity.
First we will start with the tips that, although basic, are not always taken into account and can create problems in the future.
How to generate tourism content in your social networks
In recent years, social networks have become one of the most powerful tools that companies can use to their advantage. As a hotel professional, you will need to create useful content on social platforms, as these have become one of … Leer más
